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Mastering Cost-Effective Store Problem Solving

December 12, 2024 • Matt Mueller • Season 2 • Episode 10

Matt Mueller discusses how to effectively diagnose in-store problems, particularly focusing on a case study involving a grocery store's bakery department. He emphasizes the importance of qualitative research over quantitative methods, outlining a four-step process to identify root causes of issues rather than just symptoms. Through engaging directly with consumers, he reveals key insights that led to actionable changes, ultimately improving sales and customer satisfaction.

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